NFC in a retail environment

Retailers have been known to use traditional merchandising methods, such as manually writing down inventory items or scanning barcodes. These methods, as we all know, are time consuming, inefficient, and inaccurate compared to the NFC method. The reason why retailers love NFC technology is because you can replace barcodes with inexpensive NFC-TAGs which are scanned with an NFC-enabled smartphone for increased security and pinpoint GPS location and time accuracy.

This is greatly useful for merchandisers, distributors, and rackjobbers who work with a wide scope of products and inventory at different locations. Supply-chain management has been simplified with NFC as it replaces all manual paper work with precise location, employee, and inventory data for every product. This means that you can have an accurate account of all inventories in the store and in the warehouse in real time!

Benefits of NFC in retail

  • increase the efficiency of stocking and merchandising
  • improve the security of products in the supply chain
  • faster replenishment of shelf stock which means more products are on display
  • accurate stock checks in real time
  • increase the security of stored inventory in warehouses
  • employee identification
  • accurate ordering and shipping
  • paperless accounting

NFC in fashion retail

Monitor your mobile workforce in the high-end clothing industry with NFC technology

NFC in retail for monitoring field workers

Optimise your delivery, accounting, employee management, and inventory processes

monitoring rack jobbers with NFC retail

Streamline rack jobbing and field merchandising with our NFC retail solutions


Using NFC in retail merchandising

NFC can be used for retail in two different ways: place NFC-TAGs on specific locations (such as racks and shelves) or on specific products. When the NFC-TAGs are location-specific, it allows the user to track the product that is associated with its location. All you need is an NFC-enabled off-the-shelf smartphone for the merchandiser, distributor, or rackjobber to scan the TAGs.

Each NFC-TAG is programmed with product information. When it is scanned, the GPS location, time, and product information on the TAG are sent to the ginstr servers. The users will then access the data on their smartphones or through the online portal, ginstr web, for further analysis and management of the inventories.

NFC retail tracker app